1. Have your best speechwriter prepare a speech that makes the following points:
- Reiterate the importance of defeating President Obama
- Explain the philosophical underpinnings of your conservatism
- Express dismay over the destructive primary campaigns
- Repudiate supporters’ ads that focus on opponents’ alleged shortcomings
- Place country above personal candidacy
2. Let it be known behind the scenes that you won’t tolerate trash-and-burn strategies by supporters. Period.